For this project I started by creating the main logo and its other iterations. I began by creating sketches and moving to illustrator from there. The typeface used is custom that I created specifically for this brand. I chose Como as the secondary typeface to compliment.

Next I finalized the color palette keeping it very earthy to go with the brand.

After I had my logos finalized, I created a rough draft to see how I wanted to layout the brand board.

To complete the brand board, I rendered a mockup of the packaging that would be used. This includes examples of bags, a coffee cup, and a sticker design that could be sold.

In all I used Photoshop and Illustrator and InDesign to compile this project.