This is the final version of a logo redesign. Adobe Illustrator and InDesign were used to create this project.
Design Process
Design Process
The original design for Kate’s Florist is seen here. This logo’s redesign was well overdue…
To start my redesign process I looked for inspiration. These three snapshots were my main inspiration.
After some research I went to the drawing board and sketched my ideas on paper. From there I rendered my sketched in InDesign creating my own custom typography.
In the end I chose to present the logo with shades of pink to go along with the beautiful flowers that are sold at this shop.